Tesla plans to stop building the Cybertruck by the end of summer 2027, a decision that has angered some of the pickup's most visible online supporters and raised questions about where Elon Musk is taking the company. The move leaves Tesla selling only the Model 3 and Model Y to ordinary buyers. Earlier this year the company discontinued the Model S and Model X, its two flagship vehicles, and the Semi is strictly a commercial vehicle while the Cybercab's status as a consumer product remains dubious at best.
Troy Meekhof, known on social platforms as "The Cybertruck Guy," laid out his frustration in a 33-minute YouTube video. He argued that Tesla never fully committed to the truck, pointing to a lack of advertising, confusing pricing changes and a decision to shift focus before the vehicle could establish itself. He said it felt as though the company did not try to make the Cybertruck a success, and he criticized winding it down to free space at Giga Texas for the fully autonomous Cybercab, calling the move away from consumer products toward an autonomous platform still limited by software and regulation a terrible idea.
Other backers aired similar complaints on X. The account @TeslaXplored dismissed making room for the Cybercab as a lame excuse, noting that a limited number of Cybercabs operate in a single city and are ridden mainly by Tesla influencers, and warned that taking away consumer cars rather than building what people want will be the end of Tesla. Aftermarket accessories maker Unplugged Performance said it would produce the Cybertruck and other vehicles on the truck platform under license with investor funding, floating the idea as worth a conversation.
Musk has focused on Tesla's future around the Cybercab and humanoid robots rather than defending the truck's production record. He wrote on X that the Cybercab will handle a majority of all passenger miles in any jurisdiction that does not prohibit it. He also rejected the claim that the Cybertruck was killed because it was unprofitable, saying order rates far exceed production rates and that Tesla will build as many as possible before shutting the line in about eight months, though it will have to return deposits to many customers.
Sales have lagged throughout the Cybertruck's run. Musk initially suggested Tesla could sell 250,000 to 500,000 trucks a year, but actual figures have fallen far below that. Tesla was estimated to have sold around 20,000 trucks last year and is on track to sell fewer this year. The original plan was to begin winding down production in the spring before Musk extended it by a few months.
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