Netflix executives have discussed making third-party streaming services available within the Netflix app, according to a report from The New York Times. The conversations reportedly centered on bringing Peacock and Fox One to the platform, though it remains unclear whether Netflix would sell subscriptions to those services directly or simply add their content to its existing interface. For US consumers, this would mark a significant shift in how they access competing streaming catalogs, as Netflix has historically only participated in bundles with other providers rather than hosting their apps or content.
The report notes that Netflix currently has no imminent deal planned. However, the company has already experimented with this model in France, where it integrated live channels and streaming content from local broadcaster TF1 into its app in June. During a July earnings call, Netflix co-CEO Greg Peters said the company is seeing promising results from that partnership and would consider additional deals that serve members and work for both Netflix and its partners.
If Netflix were to adopt this approach in the US, it would follow a path already taken by Amazon鈥檚 Prime Video and Roku, both of which have long sold subscriptions to rival services. YouTube, which is Netflix鈥檚 biggest competitor in streaming, will also include access to Peacock as part of its Premium subscription next year. This context suggests that Netflix鈥檚 potential move would align with broader industry trends toward aggregating multiple streaming options in one place.
The New York Times report did not specify which executives were involved in the discussions or what terms might be under consideration. It also did not indicate whether Fox One, which is a streaming service from Fox Corporation, would be integrated similarly to Peacock. The Verge reached out to Netflix for comment but did not immediately receive a response.
The potential shift comes as streaming services increasingly compete for consumer attention and subscription dollars. For Netflix, which has built its brand on original programming and a vast in-house library, opening its app to rivals would represent a notable departure from its traditional strategy. The company鈥檚 earlier move with TF1 in France offers a glimpse into how such partnerships might function, though the scale and scope of a US expansion remain unclear.
At this stage, the discussions appear to be exploratory rather than finalized. Netflix has not confirmed any plans, and the report emphasizes that no deal is imminent. US viewers may ultimately see more streaming options consolidated into single apps, but for now, the company鈥檚 focus seems to be on evaluating whether such arrangements benefit its members and its business.
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