Meta brings Pocket, an app that lets you vibe-code and share games, to US users

Meta’s experimental gaming app Pocket is now available to all users in the United States. The app, which first appeared in Brazil last month, lets people create small interactive games using AI text prompts and publish them to a scrollable feed. The rollout expands Meta’s reach in consumer AI tools beyond its earlier US-focused efforts.

The games, which Meta calls gizmos, respond to touch and phone tilt, play sound effects, and can include clips of a user’s favorite songs. They can also pull in photos from a user’s camera roll or access the device camera directly. Once built, a game can be shared on a user’s profile, where others can save it, remix it into a new creation, or simply repost it. The features stem from Meta’s earlier acqui-hire of the team behind the vibe-coding platform Gizmo.

Pocket is the latest in a string of stand-alone mobile apps Meta has shipped recently. These include Meta AI’s image generation tools, an experimental video creation app called Vibes, and the Instagram Instants feature. Meta has also launched Forum, a stand-alone app for Groups, and Seller, a stand-alone app for Marketplace. This week, the company debuted a Meta AI app for Mac.

CEO Mark Zuckerberg credited the faster pace of app releases to AI-enabled software development. He told analysts on the company’s July earnings call that AI makes it easier to test and ship new ideas. He cited Instagram Instants, Forum, and Seller as examples, and said he expects building and scaling new apps to become easier going forward. Meta has also experimented with AI-generated bedtime stories.

With the Pocket launch, Meta is shutting down the original Gizmo app it acquired from Atma Sciences. The Gizmo team’s founder acknowledged the closure in a social media post, calling it bittersweet to end a project that many people put years of work into. He said he was excited for what comes next with Pocket, and noted that starting the company was more fun than he imagined. The post did not provide further details on the transition.

The US availability places Pocket in a market where Meta already pushes AI creation features through its main apps. The company has not said how it plans to promote Pocket beyond the current rollout. No additional markets or timelines have been announced.

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