LinkedIn is testing a feature that would let some users see when someone has repeatedly viewed their profile. The tool, which the company calls "frequent viewer," is being trialed with certain LinkedIn Premium subscribers. LinkedIn confirmed the test but declined to provide additional details about the feature.
Krista Mollion, founder of the creative agency Unignorable Brands, first noticed the added detail last month. Mollion, who has nearly 79,000 followers on LinkedIn, receives periodic notifications urging her to check who has viewed her profile. When she opens the Who Has Viewed Your Profile section, certain visitors are now tagged as Frequent Viewers.
LinkedIn has long shown users who has looked at their profile, and Premium subscribers like Mollion can see a full list of every viewer over the previous year. The frequent viewer label goes further by flagging people who have returned to a profile multiple times. Because the tag is triggered by profile visits rather than by someone seeing a post or comment in their feed or through a search, it indicates that a person is specifically seeking out that profile.
Mollion said the new insight has been useful. She runs the names of frequent viewers through Claude, asking the AI tool to sort them into friends, people who are likely trying to sell her something, and business development or sales leads. She reaches out to those who are not pitching her, and she said nine times out of 10 it leads to a good conversation. One frequent viewer was an organizer looking for speakers for an online summit, and another was a host evaluating Mollion for a podcast.
Mollion described the feature as a way to identify people who are quietly considering someone for an opportunity. For the average LinkedIn user, the best-case scenario might be the chance to contact a recruiter hiring for a new role. The feature can also reveal when an unwanted individual, such as a former boss or an ex, is keeping tabs on a user. Mollion said that while LinkedIn tends to be more work-oriented than other social platforms, there are "definitely weirdos," and she has blocked one frequent viewer.
Users who want to avoid appearing as a frequent viewer can adjust their privacy settings. LinkedIn allows profiles to be browsed in public, semi-private, or fully private mode; semi-private viewings show a viewer's job title, industry, and school but not their name. The options are found under Visibility in the Settings and Privacy section, by clicking Profile viewing options.
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