Amazon has raised prices across several of its hardware lines, including Echo speakers, Fire TV streaming devices, Kindle e-readers, and Eero networking gear, with some products seeing increases of up to 60 percent. The company cited significant increases in memory and storage component costs as the reason for the move, according to a statement given to Fortune. The price hikes affect US consumers directly, as these are widely sold retail products in the American market.
The steepest increases hit Amazon’s entry-level devices. The Echo Dot smart speaker jumped from $49.99 to $79.99, a 60 percent rise. The Fire TV Stick 4K Max went up by more than 40 percent, now selling for $84.99. The base model Kindle, meanwhile, costs $149.99, which represents a nearly 37 percent increase from its previous price.
Amazon’s flagship Echo Dot Max smart speaker, which launched last year, now retails for $119.99, up from $99.99. This follows a similar move by Apple, which raised the price of its comparable HomePod Mini to $129 from $99.99 this summer, also citing rising costs. The Google Home Speaker, a direct competitor in the same category, remains priced at $99.99 for now, according to the source.
Not all Amazon hardware was affected by the increases. The company’s line of Ring cameras and video doorbells, as well as the Echo Studio, its higher-end smart speaker priced at $219.99, apparently saw no price changes. This suggests the cost pressures are hitting certain component-heavy or lower-margin products more than others.
The Verge reported the news on August 22, 2026, based on a statement Amazon provided to Fortune. The article did not specify how long the price increases will remain in effect, nor did it detail which specific memory or storage components drove the cost changes. No further comment from Amazon was included beyond the statement on component costs.
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