Amazon is adding an official page-turning accessory to its Kindle lineup. The company announced the Kindle Click, a compact Bluetooth remote priced at $34.99, on Thursday. The device is designed to let readers turn pages without touching their Kindle, a task that can be awkward when the e-reader is out of easy reach.

Amazon positions the Kindle Click for situations where tapping the screen is inconvenient. The company specifically cites reading under the covers, using a treadmill, or having a Kindle rest on a tray table during a flight. Rather than reaching for the e-reader, a reader presses a button on the remote to advance the page. The accessory works with all new Kindle devices as well as Kindle models released in 2024 and later.

The remote arrives alongside a redesigned Kindle lineup featuring slimmer designs, zero bezels, and a lighter feel. Amazon says the display on the new lineup turns pages 30% faster than the previous generation, which the company describes as one of the most significant physical redesigns in years.

Until now, many Kindle owners have turned to third-party accessories for hands-free page turns. Many of those products use a clip-on mechanism that physically touches the display instead of communicating directly with the Kindle. The Kindle Click moves Amazon into a category competitors have already begun to explore.

Rakuten Kobo launched its Kobo Remote last year at $29.99. The BOOX Tappy is a $29.99 wireless page turner built for BOOX ePaper devices. Amazon's remote costs more than both of those competing accessories, a sign the company may be counting on Kindle owners to pay for an official accessory made specifically for its devices.

Amazon also announced additional accessories as part of the new Kindle family. They include a magnetic cover with physical page-turn buttons and a charging dock stand for the Kindle Paperwhite Signature Edition and Colorsoft Signature Edition. The Kindle Click and the rest of the accessory range were introduced together with the new hardware.

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