Apple has cut roughly 200 jobs across its Vision Pro and Siri teams, according to a report from Bloomberg’s Mark Gurman. The layoffs affect about 100 employees in the Vision Pro division and another 100 in Siri and related software groups. The company confirmed the restructuring, saying it is realigning teams to match a shifting product lineup. Apple noted that new roles will be created, but acknowledged that some existing positions will be eliminated. The company said it will support affected workers, including offering them the chance to apply for other jobs within Apple.
The Vision Pro job cuts are concentrated in teams focused on gaming and immersive video, per the report. The Siri reductions target staff working on the older version of the assistant, as the new Siri AI system requires a different skill set. Apple’s latest Siri iteration is based on large language models and arrived with iOS 27. The move reflects a broader pivot away from the Vision Pro’s original focus areas and toward next-generation AI and smart glasses development.
The cuts were not entirely unexpected. A rumor from last year indicated Apple shelved a successor to the Vision Pro and instead shifted resources to developing AI glasses similar to Meta’s products. Additionally, Apple’s vice president in charge of the Vision Pro recently departed to join OpenAI. Reports also say Apple has pulled teams off the Vision Pro to work on its rumored augmented reality glasses. These changes signal a clear strategic priority shift within the company.
Immersive video has been a hallmark of the Vision Pro since its launch, but Apple reportedly decided the high production costs are not justified given the headset’s small user base. The Vision Pro struggled commercially due to its steep price and a cumbersome user experience. The headset did not gain significant traction in the market. This limited adoption likely made further investment in immersive content less appealing to Apple leadership.
Apple told employees that the Vision Pro and its VisionOS operating system are not being discontinued. The company still plans to release a new model as early as 2028, according to Gurman’s reporting. However, the new smart glasses under development do not support immersive video or gaming, which may have made cuts in those areas unavoidable. Apple did not immediately respond to a request for comment from Engadget, which first reported the story.
For US consumers, this shift suggests Apple is betting on a more mainstream wearable form factor than the bulky, high-cost Vision Pro. The smart glasses approach could appeal to a broader audience, though it means dropping features that once defined the Vision Pro’s premium pitch. The Siri overhaul, meanwhile, indicates Apple is modernizing its voice assistant to compete with more advanced AI chatbots. These changes are part of a larger industry trend toward lightweight AR wearables and LLM-driven software.
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