Apple's Image Playground app, which initially launched in December 2024, gives iPhone, iPad and Mac users a way to generate images on their devices using Apple Intelligence. The images can be saved, shared or turned into Genmoji, Apple's personalized emoji made with Apple Intelligence. The app is built into several Apple apps, including Messages, Keynote and Freeform, so users can create images without switching to a separate app.
Image Playground requires an iPhone 15 Pro or Pro Max, or an iPhone 16 or later, with Apple Intelligence turned on. It also runs on iPads with an M1 chip or later, the iPad Mini (A17 Pro), and Macs with at least an M1 chip. For U.S. users, those hardware requirements mean the feature is limited to relatively recent devices.
The version of Image Playground available with iOS 27 adds several capabilities. Users can now describe the visual style they want in natural language through an "Any Style" option, which Apple says allows virtually any visual approach; earlier versions offered a few specific styles such as illustration. The update also lets users modify existing creations using touch and natural language, so a selected part of an image, such as a cabin door, can be changed to red or moved around. It additionally introduces the ability to make Contact Posters and Lock Screen wallpapers.
Creating an image can start in more than one way. From scratch, users can type a description into the prompt box or expand a menu of styles, including animation and sketch. Choosing Genmoji from that list lets a creation be saved alongside other stickers and used like an emoji.
Users can also begin with a face from their photos by tapping a person icon near the prompt box and selecting a reference image, then adding prompts such as depicting themselves as an astronaut. A separate button next to the person icon lets users base an image on a photo they have taken. Additional prompts or the touch feature can refine the result, and a Share button sends the finished image to others.
The app addresses a common gap in messaging, where a suitable image may not exist among a phone's emoji or in its photo library. Apple's on-device approach keeps generation within its own apps and devices rather than requiring a separate image generator.
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