Tesla will end production of the Cybertruck in 2027, CEO Elon Musk said on X, and the company plans to use the freed factory space to build more two-seat Cybercab robotaxis. The move closes out a vehicle Musk once pitched as central to Tesla's future after only a few years of weak sales. Tesla had sold just tens of thousands of Cybertrucks in total over the past three years.
Musk predicted sales of roughly 250,000 Cybertrucks per year when he handed over the first units in late 2023, and before construction began Tesla described its Texas factory as the Cybertruck factory. The truck instead fell well short of that target. It was first announced in 2019, when Musk said on an earnings call that the pickup was probably his personal favorite for Tesla's next product and promised it would be amazing.
The Cybertruck's problems began at its 2019 reveal, when head designer Franz von Holzhausen cracked its windows with steel balls. Tesla said at the time that the EV would start under $40,000 and offer up to 500 miles of range, and it delivered neither. Pandemic-related delays pushed the truck back two years, and when it reached customers in late 2023 the base price had risen to around $60,000 and top-end range had dropped by more than 100 miles. The polarizing design and higher-than-expected price weighed on buyers, and the truck also became a target for protesters in 2024 after Musk became a major financial backer of Donald Trump, a pattern that continued into 2025 as he led the so-called Department of Government Efficiency, which fired thousands of federal workers.
The decision comes as Tesla works to recast itself as an AI and robotics company, with robotaxis as a major piece of that effort. For the past two months the company has run Cybercabs in its hometown of Austin, Texas, and with no major incidents to date it has said it will expand the service to other cities, starting with Dallas later this month. Tesla also operates robotaxi versions of its Model Y SUVs in Austin, Houston, and Dallas, as well as three cities in Florida.
The Cybertruck is the third Tesla product discontinued to support those ambitions. Earlier this year the company decided to end production of the Model S sedan and Model X SUV and use that factory space to build Optimus humanoid robots.
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