Microsoft chief executive Satya Nadella has become the latest Silicon Valley figure to adopt the term "super intelligence" in place of "artificial intelligence," falling in line with an effort by President Donald Trump to rename the technology. Nadella attended the same AI summit as Nvidia's Jensen Huang along with Mark Zuckerberg, Sundar Pichai, Jeff Bezos, Dario Amodei, and Elon Musk. In a post calling for the creation of an emergency brake for AI, Nadella referred to the technology as super intelligence multiple times.
Nadella joins a growing list of technology executives who have embraced the rebrand. Elon Musk moved quickly to adopt the language, promising to rename SpaceXAI to SpaceXSI. Marc Benioff announced that Salesforce would rename AIForce to SIForce, a shift that came hours after Trump declared that the White House considers anyone using the term artificial intelligence rather than super intelligence to be an enemy.
Nvidia's Jensen Huang attended the summit where the executive order requiring government agencies to use the term super intelligence was announced. Huang has aligned himself with Trump and has said he believes the danger posed by AI is overblown. Nvidia later declared it would commit $1 billion to scientific advancement, including super intelligence research. Huang has much to lose if he falls out of favor with Trump.
The renaming push carries weight for the US government, since the executive order requires federal agencies to use the term super intelligence. Silicon Valley's willingness to follow the administration's preferred language marks a shift in its posture toward Washington. During Trump's second term, the technology industry has repeatedly tried to ingratiate itself with the administration.
That approach contrasts with the more contentious relationship Silicon Valley had with the administration during Trump's first term. The executives named in the rebrand effort span chipmaking, software, social media, e-commerce, and AI research. All of them appeared at the same summit where the language change was set in motion.
More AI news from TechManNews.
