US buyers looking for an Nvidia GeForce RTX 5080 are now facing prices at or above what the RTX 5090 was originally announced to cost. The lowest in-stock listing from a reputable seller found online for delivery was a PNY RTX 5080 at $1,999 from Best Buy, matching the RTX 5090's on-paper MSRP. That is roughly double the RTX 5080's original $999 launch price, which the current market has long left behind.
Buyers who pass on that listing face steeper costs elsewhere. An Asus ROG Astral model at Newegg was priced at $2,299.99, while a Gigabyte RTX 5080 from MemoryC reached $2,983.23. Micro Center locations were also selling a Gigabyte card for $1,979.99, though that pricing was available in store only and varied by location.
Availability is tight across the board. Best Buy had only one or two units available for local pickup, and delivery options were limited, according to the report. Online listings also include numerous offers from questionable third-party sellers. One example was a PNY RTX 5080 offered on Amazon by seller Empowered PC for at least $2,211.17; that seller has received 81% positive ratings over the past 12 months across 202 ratings.
The price floor is a first for the RTX 5080. GPU price tracking shows RTX 5080 pricing climbing steadily since launch alongside the rest of the RTX 50-series, but this is the first time its entry price has landed near the RTX 5090's launch figure. The same PNY card averaged around $1,500 in August. The RTX 5090, which carries a $1,999 MSRP, has risen far higher, reaching as much as $9,500 last month, with remaining online stock now listed as high as $12,000.
The RTX 5080 is built on Nvidia's GB203 GPU and carries 10,752 CUDA cores with 16GB of GDDR7 VRAM. Its pricing pressure comes as demand for high-end GPUs continues and Nvidia's attention shifts toward the enterprise market. Memory manufacturers have likewise redirected DRAM allocations and production lines toward high-margin HBM for AI data centers rather than memory chips for graphics cards.
The result for US gamers is that the RTX 5080 now costs as much as, or more than, the RTX 5090 did at its announced price, while supply remains scarce at retail.
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