JMGO has begun selling its Iris Ultra Max projector outside China, a 4K all-in-one model that targets gamers and sports fans with a 120Hz refresh rate, variable refresh rate, and auto low latency mode. The device, which runs Google TV, is now available for preorder at $2,999 ahead of an October 19th ship date, with a planned regular price of $3,499. The projector’s headline feature is a dual-iris system that JMGO says delivers 10,000:1 native contrast, a key selling point since contrast quality has traditionally been a weak spot for projectors.
The dual-iris design uses two separate physical apertures placed at different points in the optical path to control light scatter and brightness more aggressively than a single iris can manage. That system works alongside a triple-laser light engine rated at 6,500 ISO lumens, which the company claims produces a very bright image. The Iris Ultra Max also includes an 0.88 - 1.7:1 optical zoom and vertical and horizontal lens shift of 130 percent and 53 percent, respectively, giving users flexible placement options without sacrificing optical quality.
The projector is mounted on a motorized pan-and-tilt gimbal, similar to JMGO’s previous N3 Ultimate flagship, which allows for remote-controlled aiming. It supports Dolby Vision HDR at 4K 120Hz, and the inclusion of VRR and ALLM is meant to reduce screen tearing and keep input latency low during gaming sessions. The combination of high brightness and high refresh rates positions the device for fast-moving content like sports and video games.
The release comes at a time when the all-in-one projector market is rapidly evolving. At last year’s IFA, a 6,000-lumen unit was considered a breakthrough, but by IFA 2026, that level of brightness appears to be becoming standard, with 4K at 120Hz also gaining traction. However, consumers may want to wait for independent reviews before committing, as one prior JMGO model, the N3 Ultimate, was found unwatchable at peak brightness due to color distortion in testing by a Verge editor.
For US buyers, the Iris Ultra Max offers a high-end alternative to traditional TVs, with the gimbal and lens shift providing setup flexibility that fixed displays cannot match. The preorder discount of $500 provides a modest incentive for early adopters, though the final price remains substantial. As with any projector, ambient light and screen quality will affect the perceived image, so the claimed contrast and brightness figures will need to be verified in real-world conditions.
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