Clueso, a startup that builds an agentic video creation platform for business teams, said it has raised $10 million in a new early-stage round of funding. Dharana Capital led the Series A round, with participation from Founders Fund, Neotribe Ventures, Y Combinator and f7 Ventures. The round brings Clueso’s total funding raised to date to more than $12 million.
The company is targeting a gap in enterprise video production. Generative AI tools can now create high-quality video from natural language prompts, but most of that innovation has centered on consumers and the creator economy. Businesses need large volumes of video for customer onboarding, software tutorials and employee training, and those projects generally cannot be handled by consumer-focused apps, so many organizations still produce video manually in a studio.
Clueso co-founder and Chief Executive Akash Anand said he ran into that problem while building his previous company, Desklamp Inc., a collaborative note-taking app for students. He said creating marketing videos for Desklamp meant booking a studio, filming, recording voiceovers, animating the user interface in Adobe After Effects and editing every cut by hand. A single video could take two weeks, and agencies quoted $6,000 per video, a cost he said the company could not afford.
Clueso’s platform uses a team of autonomous AI agents that navigate real software interfaces to capture footage of products in use. Given an objective such as a tutorial for a note-taking app, the agents explore the app and its documentation to understand the product, then write a script that accounts for the brand’s messaging and generate the video, voiceovers, motion graphics and other requested effects. Users can then request edits that the agents handle. Customers can also enforce brand standards through custom “Clueprints,” which give agents access to information and messaging for a specific product. The Clueprints are self-updating, so a video can be refreshed when the underlying project adds a feature.
Zendesk Inc. is among the first companies using Clueso, and it claims productivity gains of more than five times and an 80% reduction in video production costs. Kevin Gross, Zendesk’s senior manager of instructional design, said the company uses Clueso for customer education and internal enablement, and that its agent turns product knowledge into polished learning experiences with far less manual effort.
Clueso plans to expand its go-to-market operations and move more businesses onto automated video production. It intends to grow its team from 35 employees to 50 by the end of the year and extend its agentic production capabilities into new formats including interactive product demos and documentation creation. Anand said the long-term vision is for agents to handle more production work while humans keep control of creative decisions, so people spend less time in editing tools and more time deciding which stories to tell and how to tell them.
More company and startup news from TechManNews.
