Apple has released a new version of its polishing cloth, and the updated accessory comes with a significant price reduction for US customers. The cloth, which was previously sold for $19, is now priced at $9. The product description still states that it is made with soft, nonabrasive material, according to the company’s listing. The price cut was first spotted by MacRumors.
The new cloth appears to be otherwise unchanged from the previous model, which Apple no longer lists on its website. An archived version of the old product description matches the current one, indicating no other alterations were made. The accessory remains compatible with a wide range of Apple devices, including the iPhone 5 and later models. Apple states the cloth can clean any Apple display, including those with nano-texture glass, safely and effectively.
A curious detail of the launch is that the hardware Apple introduced alongside the cloth is not compatible with it. The new Mac Studio and Mac Mini models do not have built-in screens, so the cloth cannot be used on them directly. However, for users who pair those machines with a Studio Display, the cloth is suitable for cleaning that external monitor.
The polishing cloth was originally introduced as a premium accessory, drawing attention for its relatively high price for a piece of fabric. Its new lower price marks a notable reversal in pricing strategy for a product that generated widespread discussion when it first appeared. Apple has not indicated whether the price reduction is permanent or part of a promotional offer.
This release comes as part of a broader refresh of Apple’s desktop lineup, which includes the new Mac Mini and Mac Studio models. Those systems target creative professionals and power users who often invest in high-end displays. The polishing cloth’s compatibility with the Studio Display makes it a practical add-on for that audience, even if the cloth itself cannot be used on the new computers directly.
For US consumers, the lower price removes a barrier to purchasing an official Apple cleaning accessory, which competes with third-party cloths sold at various price points. The product’s unique positioning as a first-party accessory with a specific compatibility list keeps its use case narrow but clear. Apple’s decision to maintain the same features while cutting the cost suggests an effort to make the item a more routine purchase.
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