Apple is rebranding Apple Music, introducing a new logo, an updated wordmark and a new sound. The company officially unveiled the new identity for its music service today, following earlier signs of the change. The rebrand reaches Apple Music listeners across the platforms where the service is available.
The new identity pairs a redesigned logo with the updated wordmark that had already surfaced in a video and an updated app icon that appeared in an iOS 27.2 beta. Apple also commissioned a new sound for the rebrand, composed by British producer Fred Again and Nest Acoustics.
Apple explained its approach in a video accompanying the announcement, saying it wanted sound to generate the visuals. The video shows the music note logo and the wordmark underwater and depicts how the water reacted to sound.
According to Wallpaper, the new look is expected to roll out across platforms this week. That timing suggests the branding will appear in the final iOS 27.2 release, which follows the release candidate version of the update that launched this week.
The rebrand marks a formal change to how Apple Music presents itself to subscribers. The logo, wordmark and sound together make up the new identity Apple is adopting for the service.
Apple Music is Apple's music streaming service, and the branding update applies to the product as a whole rather than to a single feature. The company has not given a more specific schedule beyond the expectation that the rollout will occur across platforms this week.
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