Apple is pushing to make Siri a more capable AI agent as it tries to keep up with rival assistants, according to reporting from Bloomberg's Mark Gurman. CEO John Ternus is pressing AI chief Craig Federighi to speed up the Siri roadmap and deliver an agent that can compete with OpenAI's Dots and Meta's Muse. Federighi has already shipped a working version of Siri AI on a very short timeline, but the company does not believe it is keeping pace with its competitors.
Two major upgrades are expected in the coming months. The first would give Siri detailed control over Apple's own apps, letting it do things such as rotate and crop images in Photos and organize Safari tabs. That capability is expected to arrive with iOS 27.3.
The larger change is integration with third-party apps, which Gurman says is likely to arrive later, in the Spring. That would allow Siri to place an order through Grubhub or book a dinner reservation through OpenTable, for example. Such features would put the assistant in direct competition with agentic tools from OpenAI, Meta and others.
Apple is also expected to push Siri toward more agentic behavior, in which the assistant handles ongoing tasks rather than single requests. Gurman said Dots, Muse and Grok can track goals, figure out what needs to happen next and keep working toward objectives without the user starting every step. Apple ultimately wants to move in that direction, he said, and he believes the company could make Siri more like an agent as early as next year.
Gurman added that Apple may not have much of a choice, given current consumer and market demands. The roadmap places Apple's assistant against well-funded AI rivals that have already shipped agent-style features to US users. Apple has not publicly confirmed the timeline or the specific features described in the report.
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