Apple has confirmed it will hold its next iPhone event on September 9, with a livestream beginning at 1PM ET on its website and YouTube. The announcement sets the stage for the company鈥檚 fall hardware reveal, and as usual, coverage will be extensive across tech outlets. The event is expected to spotlight the next generation of iPhones, though Apple has not yet detailed what it will show.
The most anticipated product rumored for the event is a foldable iPhone, which some reports suggest may be called the iPhone Ultra. The device is expected to fold out into a tablet-style format, offering utility similar to an iPad Mini in a pocket-sized form. Evidence of such a device has reportedly been found in iOS 27 code, indicating Apple has been preparing for this launch for some time.
The iPhone 18 lineup may be split further this year, with the iPhone 18 Pro models likely to appear alongside the Ultra at the September event. However, other models such as the iPhone Air 2, the iPhone 18e, and possibly the base iPhone 18 may not arrive until spring 2027. This would mark a staggered rollout strategy for Apple鈥檚 new phone family.
Artificial intelligence is set to be a central theme of the event, continuing the direction Apple established at its WWDC keynote in June. That presentation shifted focus from operating system features to a broader vision for a unified ecosystem built around Siri AI and Apple Intelligence. Reports indicate Apple is developing several products tied to this AI-driven platform, including iPads, a revised HomePod mini, an Apple TV box, and a smart display for controlling home devices. Still, based on past patterns, the main spotlight at this event will likely remain on the new iPhones.
This event will also mark a leadership milestone for Apple, as it will be the first iPhone launch led by incoming CEO John Ternus. Ternus is set to take over the role from Tim Cook on September 1, just over a week before the event. That transition adds a new dimension to the September 9 presentation, which will be closely watched both for the products and for Ternus鈥檚 debut as the company鈥檚 top executive.
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