The iPhone Duo and Googlebooks Share a Software Problem

Photo: The Verge

Article

The iPhone Duo and Googlebooks Share a Software Problem

Two high-profile launches show that great hardware is no longer the hard part - and that US phone buyers are paying for unfinished software.

ManishankarOctober 22, 20264 min read

The two most discussed device launches of the moment share a single problem, and it is not in the enclosure. On one side, Googlebooks arrive with hardware reviewers admire and software that one early review describes as a buggy, thinly supported experience. On the other, the iPhone Duo arrives as a folding phone whose appeal rests on software that its own reviewers treat as the first thing buyers need to understand. In both cases, the industrial design has outrun the platform, and US consumers are being asked to pay for the gap.

Hardware has stopped being the differentiator

The Verge's assessment of the Googlebooks it has tested is blunt: every unit has had great hardware, and the problem is the software. That sentence would have been unthinkable as a summary of a major laptop launch a decade ago, when fit and finish, keyboard feel and screen quality separated good machines from bad ones. Those things still matter, but they are now table stakes across the industry, and the two launch stories logged this week both treat physical engineering as solved. The iPhone Duo is a folding phone, and the coverage around it is not organized around hinge durability or panel quality; it is organized around what the software lets the device do. When the hardware is uniformly competent, the platform becomes the only thing left to argue about.

The folding phone's case rests on software

The Verge's senior smartphone reviewer spent a week with the iPhone Duo, unfolding, flipping and folding it while working on the review alongside editor-in-chief Nilay Patel, and opened the floor to questions about the device. That format is itself a signal. A question-and-answer session about a new phone is what a publication runs when the interesting material is in how the thing behaves in use rather than in what it is made of. Engadget's companion piece is even more direct, framing the iPhone Duo launch around software limitations and pre-sale deals. A phone whose buying advice leads with limitations is a phone whose hardware has not settled the question. For US buyers, this matters because folding devices carry a price premium that is justified, in principle, by the extra utility the form factor delivers. If the software constrains that utility, the premium is being charged for a promise.

Googlebook OS shows how hard the integration story is

The Googlebook reviews point at the same weakness from a different direction. The Verge notes that Googlebook OS has exciting ideas for how a laptop and a phone can work together, and then describes the current experience as mostly frustrating, filled with annoying bugs and lackluster app support. The phrase that sticks is the comparison to using an Android tablet. A laptop that feels like a tablet is not a compliment; it means the device has inherited a mobile software stack without the maturity that laptop users expect from productivity tools. The ambition is cross-device coherence between a phone and a computer, which is precisely the territory Apple has staked out for years and Google has chased. The reviews suggest that the idea is ahead of the execution, and that the execution gap is large enough to define the product in its early months.

The app gap is the real bottleneck for US buyers

Lackluster app support is the most consequential detail in either set of reviews, because it is the failure mode US consumers cannot work around. A bug can be patched; missing software from the services people already pay for is a structural disadvantage that no amount of hardware polish fixes. The iPhone Duo material points the same way, with software limitations flagged before launch as something buyers need to know. American smartphone and laptop buyers are unusually dependent on a small set of dominant applications and subscription services, and a platform that runs them badly, or not at all, is a platform that fails at the ordinary tasks people buy devices to perform. The reviews are not describing exotic edge cases. They are describing the core experience.

Why companies keep shipping software before it is ready

The pattern is not mystery. Folding phones and cross-device laptop platforms are expensive to develop and arrive into a market where the hardware itself has become the easier half of the engineering problem. Launching on schedule with hardware that reviews well and software that reviews poorly is a rational choice if the alternative is a delay, and the coverage this week suggests the choice is being made repeatedly. The cost lands on early adopters, who function as unpaid testers, and on the credibility of the category. A US consumer who buys a folding phone or a first-generation Googlebook on the strength of the hardware and returns it because of the software is a consumer who will be slower to buy the second generation. That is how a promising form factor acquires a reputation it cannot shake.

What to watch

The useful signals are specific. For the iPhone Duo, watch whether the software limitations Engadget flagged before launch are addressed in updates after release rather than deferred to a later model, and whether the pre-sale framing turns out to be the main story of the first month. For Googlebooks, watch whether the bug and app-support complaints in The Verge's testing persist across subsequent units and software releases, or whether they read in retrospect as launch-window problems. The Verge's reviewer is still taking questions about the iPhone Duo, which means the assessment is still forming. The broader test is whether either platform closes its software gap before the next hardware revision arrives, because on the evidence of this week, the hardware will not be what decides these products.

Sources: The Verge, Engadget.

More on this beat: Gadgets on TechManNews.

#smartphones#folding phones#iPhone Duo#Googlebooks#software#US market

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